Targeting Audience
Whenever we think about offers when selling online, we mostly try to complicate them. Some think of PRICE and DISCOUNTS only. Some think of five hundred different bonuses. Which are you thinking of? But the best way to look at it is to think of an offer as something that compliments the main product you're selling while also raising its value in the eyes of the prospect. Let's use an illustration The first pencil is just a pencil The other is also a pencil, but with an eraser. and the last is also a pencil, with an eraser and a sharpener. Have you seen how the offer has gotten tighter as you move up? But stacking all these extras and freebies is not where your offer ends. That's where most internet marketers get it wrong. Understanding your target audience before pitching your offer is also important. For example, who is the target audience for selling the pencils listed above? The first thing that comes to mind is children - primary school children. But that's no...