Targeting Audience

Whenever we think about offers when selling online, we mostly try to complicate them.

Some think of PRICE and DISCOUNTS only. Some think of five hundred different bonuses. Which are you thinking of? But the best way to look at it is to think of an offer as something that compliments the main product you're selling while also raising its value in the eyes of the prospect. Let's use an illustration

The first pencil is just a pencil

The other is also a pencil, but with an eraser.

and the last is also a pencil, with an eraser and a sharpener.

Have you seen how the offer has gotten tighter as you move up?

But stacking all these extras and freebies is not where your offer ends.

That's where most internet marketers get it wrong.

Understanding your target audience before pitching your offer is also important.

For example, who is the target audience for selling the pencils listed above?

The first thing that comes to mind is children - primary school children.

But that's not correct!

The target audience is their parents.

Because they're the ones with the money to spend.

And what do parents care most about when spending money on their kids?

This leads us to the 3rd thing - connecting the parts of your offer to how it helps your main product offer.

The 3rd pencil has the eraser and sharpener attached to it, which means unless the child chews the eraser or cuts the rope connecting it to the pencil, the parents won't need to buy them again 😄 

That's what the parents are thinking about before they pay.

And if the parents look at the 3rd pencil that comes together with an eraser and a sharpener and it offers more value than buying a pencil, an eraser and a sharpener separately, they'll choose it.

But if you were selling these same pencils to an artist, they'd choose the first.

So before creating an offer, think about:

1. Your main product offer.

What does it need and what could complement it?

2. Your target audience.

What else would make their lives easier or make your main product offer work faster/better?

3. Your offer.

How does it connect to the main product?

The main product, the complimentary bonuses, the pricing, and the audience are all parts of what makes an offer work.

Don't focus on one thing only.

We hope this helps you.

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