HOW TO SELL PALMOIL WITH AN INFLUENCER

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The biggest mistake that people make is not understanding the Job of Influencers.


People think that once an influencer posts about you, you will get a ton of sales, without you doing any work.


This is false belief and it is best you learn exactly How to Use an Influencer.




If I sell palm oil and I pay an influencer, I will not write - Buy best quality palm oil.


No, I will write - "Discover 3 types of palm oil and which you should be eating. By Ihekona Betty, the Palm Oil queen who has entered 10000 households"


Come and see how they will rush to my page.


Before that,


My page will be fully optimized, waiting for them.

  • Proper name
  • Proper link in bio
  • Proper pictures of me and my palm oil 
  • Proper pinned post that talks about how to buy from me
  • Many posts on my page about me and my palm oil


I will ask them to click a prefilled WhatsApp link to get the one pager report about the 3 types of palm oil.


I would have automated my WhatsApp to give out the one pager and save their numbers.


Within 24 hours,

No less than 400 WhatsApp contacts


A few sales - Maybe 2 or 3


Many page follows




Then I start the journey of nurturing my new followers to like me and trust me further, they will eventually buy from me some day in the future.


I can send them future WhatsApp messages.


Even the one pager that they took has my contact and how to buy from me.


DID YOU SEE WHAT I DID?




1. Optimized my page

2. Used curiosity marketing to get a lot of people to me

3. Collected their contacts

4. Follow up with them to build my own community and loyal customers 

5. Gave them an impression that I am the doyen of palm oil, building likeness and trust in their minds


Listen to me carefully ...


Many of us forget that before a customer buys from you, especially online, he must

  Know, Like and Trust you.


This is the KLT rule in marketing.


Know, Like and Trust (KLT).


The influencer's job is mostly centered around the K and a little on the T.


The influencer gets people to Know you and then some people can Trust you based on the influencers recommendation.


But you still have work to do.


You have to build your L and more on your T .


Influencer cannot do your job for you.


Influencer does his/her own job, while you do yours.


You cannot have an empty rubbish-looking page and be begging influencer to mention you.



You cannot be trying to sell by throwing the fundamental principles of KLT away.


Accept KLT and build it into your marketing.


Give people time to Know you, Like you and Trust you.


Stop forcing everything to happen now and now.


You pay an influencer 10k, you go about saying you didn't make sales.


Do you have a the basic understanding of KLT?


Does a man meet a woman now and walk up to her and say - 

WILL YOU MARRY ME?


NO!!!!!!!


There is a process of knowing her, getting her to like you, then trust you, before you propose.


This is exactly how Marketing works.


Never forget KLT when you do marketing, else, you just spend money foolishly and end up angry.


Calm down and follow the process.


Embrace KLT.



Give your marketing a bit more thought and WEAVE KLT into it.


I hope this helps someone.


BCHS CARES!!!!!

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